Our Team

Custom Benefit Auctions  has award winning Auctioneers ready to help you raise more money and have more fun at your next event.  Custom Benefit Auctions partners with schools, non-profit organizations, medical foundations, and others planning to raise more money for those they serve.  We focus on the fundraising and help our clients strengthen relationships with donors while hosting amazing events!

Benjamin B. Farrell


The owner and founder of Custom Benefit Auctions; Benjamin Farrell is a Speaker, Trainer, and Fundraising Auctioneer.  A previous Reserve Champion Auctioneer in N.C., Ben brings energy, excitement, enthusiasm, and entertainment to every event.  

Scott Matthews


Scott is an award winning Auctioneer receiving the Grand Champion Award in both North Carolina and Georgia.  As a graduate of the Mendenhall School of Auctioneering and experienced Professional Educator, Scott brings his skills to the world of  charitable giving. 

Matt Newsom


Matt, who was President of his class at the Mendenhall School of Auctioneering, brings 30 years of event management to Custom Benefit Auctions and has contributed to the success of many high grossing events and galas.


Jo Maeder


Jo Maeder brings a special blend of storytelling and philanthropic passion to CBA: bestselling author, former NYC radio DJ turned benefit auctioneer, and MBA. She’s had a front row seat to fundraising at the highest level through her onsite work with OneCause/BidPal and holds an Event Development Certificate from Duke University.